Go-Gurt Chillers Premium

Go-Gurt wanted to create an insulated pouch to help keep their product cold when it's placed inside a kid's lunch box. The first pass on the left was a concept sketch. The other three were final versions created when I received more direction about making the designs unisex and the printing limitations of the substrate. The premium was so successful, Go-Gurt needed to replenish their orders for the "Tube Chillers" three times to meet up with consumer demand.