![](https://cdn.myportfolio.com/b078074ff157c2d82068680fd6e7a96a/39f6792ae7c5c357d6e111ed101e8e8954b8b5dd45bbf9b882b159108a1edba2a5c7721dee4b8fd4_rw_3840.jpg?h=4baf95d44822d8d03bd7e93a03496ba6)
![](https://cdn.myportfolio.com/b078074ff157c2d82068680fd6e7a96a/09cf7235bf6c7116cf5ebe81315be1a90fa1cd82562e038b40f164d141b3a8be2ea486ea12b7744d_rw_3840.jpg?h=4c5f82d6c0b418a0ee3ca5aea19a218d)
![](https://cdn.myportfolio.com/b078074ff157c2d82068680fd6e7a96a/dc1bc349a3e3eda362fa4ffe9230fab6af6807f8b28c8b9c6736b4413189512604bdd66acbf0cf41_rw_3840.jpg?h=7adb7113e4cde75dcdc1eedb66f2be84)
Each Go-Gurt promotion required 8-16 new tubes to be illustrated. The brief was pretty simple: keep it fun and engaging. The challenge was the awkward compositional space, printing limitations of the substrate, and fleshing out the concepts. Each tube was a little bit illustration, composition, and copywriting.