Monster Cereals Back Panels - Target Exclusive
I illustrated and designed these crazy-fun back panels for General Mills' annual Monster Cereal offering. The cut-out castle back panel was a Target exclusive, and generated more press and social media buzz than the traditional SKUs. (Which had some sort of boring augmented reality business.) I knocked these out, with revisions in about two weeks. Due to the tight timeline General Mills never noticed that I hid Frute Brute's skull and Yummy Mummy's coffin in the illustration.