Summertime is Partytime - Party City Seasonal
This is the full array of work I did for Party City's 2017 Summer promotion - from signage to digital and product giveaways. I wrote the tagline, Summertime is Partytime and executed all of the visual design. The signage elements were rolled out nationwide, with a few test stores building the giant tiki head shown in the aisle mockup. All of the digital elements I created, including a sticker app, were unfortunately not used. (Because, I dunno, why bother with integrated marketing anyway?)